How Licious Leveraged Data Consulting with Wisecor Transformation 3

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Client Background

Licious is India’s largest D2C unicorn in the food tech sector, headquartered in Bengaluru. Operating in 28+ Indian cities, Licious follows a farm-to-fork model, owning the entire supply chain to deliver fresh meat and seafood. As one of the fastest-growing online platforms in India, their business generates massive amounts of operational, customer, and sales data every day.

Challenges

Despite rapid growth, Licious struggled to make data-driven decisions due to:

Fragmented Data Sources: Customer, order, and supply chain data were stored across multiple platforms.

Lack of Unified Insights: Leadership lacked a 360° view of daily metrics such as traffic, orders, and campaign performance.

Customer Retention Difficulties: Limited visibility into new vs. repeat users made it hard to design targeted loyalty programs.

Operational Inefficiencies: Forecasting demand and optimizing supply chain cycles across multiple cities was error-prone.

Solutions

Wisecor Transformation provided Data Consulting Services to help Licious modernize their data strategy:

Data Assessment & Strategy – Conducted a data maturity assessment and identified gaps in reporting and governance.

Unified Data Framework – Consolidated siloed data sources into a centralized architecture for consistency and accessibility.

Consulting for KPIs & Dashboards – Defined critical KPIs (e.g., customer retention rate, city-wise order trends, campaign ROI) and advised on dashboard structures.

Forecasting Readiness – Built a consulting roadmap for predictive models to improve demand forecasting and supply chain visibility.

Governance Guidelines – Recommended best practices for scalable reporting, data security, and compliance.

Results

Results / Impact

Through Wisecor’s Data Consulting Services, Licious achieved:

Single Source of Truth: A unified view of customer, sales, and supply chain data.
Better Decision-Making: Leadership could track city-level performance, campaign effectiveness, and category demand more clearly.
Improved Customer Retention: Deeper insights into new vs. repeat users helped in crafting data-backed engagement strategies.
Operational Agility: Forecasting readiness allowed Licious to plan resources more effectively and reduce inefficiencies.

Technology Stack
(Consulted & Recommended)

Azure SQL Database
Power BI / Data Visualization Layer
Data Governance & Security Frameworks

Client Testimonial

"Wisecor’s data consulting gave us clarity on where we stood with our data and how to unlock its full potential. We now have a roadmap for scaling our analytics while improving operational efficiency."
Senior Data Leader
Licious

Wisecor Transformation helps fast-growing companies like Licious unlock the full value of their data.

From data consulting to advanced analytics, we guide businesses to achieve clarity, efficiency, and growth with data-driven strategies.

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